Challenge Family welcomes a new partner for the next three seasons – Security Technology company ABUS. The German manufacturer has been in the security business since 1924 and produces bicycle helmets and locks, along with home and commercial security goods.
“ABUS produces various products for cyclists and triathletes, including a wide range of helmets,” Challenge Family announced in a press release about the new deal. “Thanks to the collaboration between Challenge Family and ABUS, athletes now have the opportunity to buy a personalized Challenge Family helmet – both via ABUS and via the Challenge Family webshop. These helmets will also be offered at the expos of the biggest Challenge Family races.”
“We look forward to the cooperation with Challenge Family and with Challenge Roth, one of the most popular long-distance events in the world. A perfect partner for our triathlon strategy,” says company executive Christiane Roth. “We have developed new performance helmets especially for time trial riders and triathletes and wish to establish ABUS within the triathlon ecosphere. The global presence of the Challenge Family supports us to increase the ABUS brand awareness internationally.”