Ironman Foundation and Mike Reilly auction to support race communities

Mike Reilly with his towel (Press release:

The Ironman Foundation and Mike Reilly, the ‘Voice of Ironman’, have opened online bidding for Ironman collectibles to benefit race communities around the globe. The auction will showcase a rally towel used by Mike Reilly during his final season before his retirement, as well as official finish line tapes from the Ironman World Championship and Ironman 70.3 World Championship autographed by the top professional men and women finishers. Bidding on these items is open now through 23:59 ET on December 16, 202 by visiting

“I’ve been fortunate to be a part of The Ironman Foundation as its Ambassador Captain for the last six years,” said Mike Reilly. “One of the only regrets I have in my career is not getting involved with The Ironman Foundation sooner. I’m excited to get to give back to all the amazing Ironman race communities around the world that have welcomed me with open arms, by gifting this special rally towel to The Ironman Foundation to raise money for the important work they do.”

Mike Reilly will retire in December after his final race, the 2022 Ironman New Zealand. Reilly has called more than 210 Ironman races worldwide over the last 33 years, and his iconic call of ‘You are an Ironman’ has been heard by nearly a half a million finishers.

In the mid-90s, Reilly started waving a rally towel at the Ironman World Championship in Hawaii to energize the crowd. “The louder I make it for each finisher in the final hours of their race day, the better,” added Reilly.