Triathlon in Roth is attracting more and more attention in the world of sport as demonstrated by the reported media figures and coverage surrounding Challenge Roth, which were published today in digital form by the local team of the race.
New record result
Challenge Roth was shown live on more than 150 channels and platforms worldwide. Overall, the race achieved a cumulative reach of over 145 million, more than ever before. Triathlon fans and sports enthusiasts followed the race in 8,780 reports via the various national and international TV channels, the free livestream, print and online media as well as social media. In the previous year, this figure was 128 million, and 129 million in the final pre-covid year, 2019.
PR value of almost 99 million euros
The event also achieved its best result in terms of PR value. This value refers to the equivalent communication value and is over 98.9 million euros in 2022. This is an increase of more than 2 percent compared to the previous year (96.7 million euros).
Race director Felix Walchshöfer is delighted with the published figures. “The value of the event underlines the enormous importance of the race for the district of Roth and the sport of triathlon in general. At this point, we would like to thank everyone who makes this positive development of the event possible and contributes to its success every year.”
Evaluation via renowned market research institute
The collection, as well as the evaluation, of the data was carried out externally by Karlsruhe-based market research institute “Intelligent Research in Sponsoring” IRIS, which is well-recognised in the sports sector. Their clients include VFL Wolfsburg and the Fédération Equestre Internationale Festival. The results refer to a defined analysis period from 26.06.2022 – 17.07.2022. The achieved coverage figures are therefore by no means finite.
Challenge Roth was broadcast worldwide in its entirety via live stream and BR Television also provided triathlon fans in Germany with the exciting images from Roth live on TV. Full race highlights were also shown on ARD Sportschau and ZDF.
The complete report is available as a digital PDF file only at https://www.challenge-roth.com/mediadaten.html.
