Challenge Family has further reinforced its commitment to its motto #AllAboutTheAthlete with today’s multi-year partnership announcement with Pix4U. “We will work with Pix4U to ensure athletes can create lasting memories of their races with Challenge Family,” said Challenge Family CEO, Jort Vlam. “Pix4U’s professional, sports-focused photographers and mass participation event experience will ensure every athlete has a great record of their achievements as they capture the most iconic moments of each course.”
Pablo Contreras, CEO of Pix4U, addressed the opportunity to take Pix4U’s Latin American roots to all Challenge Family events. “We are looking forward to being able to complement Challenge Family’s events with our photographic services, so athletes can have a great memory of the event, and all they need to take care of during race day is to smile!”
Enrique Perez, head of business development expressed how excited Pix4U is to be able to grow its global presence hand-in-hand with Challenge Family. “We are delighted to be able to expand our customer base to all Challenge Family athletes around the globe. We look forward to being able to capture the athletes’ best shot in every Challenge Family race, starting in Wanaka in February next month”.
Pix4U’s technology extends beyond professional imagery to include precise facial recognition, making it easy for athletes to find themselves within the photo library, plus the ability for athletes to download images within 24 hours of the event.