The Professional Triathletes Organisation (PTO) has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf, and will be responsible for heading the organisation’s global media and marketing strategy.
Godfrey’s new role at the PTO will oversee all media and marketing initiatives with an immediate focus on the first edition of the Collins Cup, which will be held at Challenge Family’s The Championship in Samorin, Slovakia. “Throughout Godfrey’s career in the sports media and entertainment industry, he has built and executed media and marketing strategies for rapidly growing organisations, most recently the global sailing championship, SailGP and prior to that FIA Formula E, now one of the fastest growing sports properties in the world.”
Tim Godfrey said: “I am delighted to have the opportunity to be joining the PTO as its first Chief Marketing Officer at such an exciting time for the organisation and the sport. Since speaking to Sam and the rest of the PTO leadership I quickly came to see the huge potential. I look forward to shaping the future of the company alongside Sam and the team. It is evident that triathlon has a massive opportunity to consolidate and grow its fan base, create a consistent, fan-focussed media proposition centred around major events and compelling athlete storytelling. The PTO is perfectly positioned to do this.”