Zwift extends pride events in 2021 with “Pride On”

(Photo: Zwift)

Zwift announced that it will continue celebrating the LGBTQIA+ community on its platform through Pride On, an event series in collaboration with Athlete Ally (a charitable organization that campaigns for reform and more inclusivity within sports). “This is the third year partnering with Athlete Ally as Zwift shares the belief that everyone should have equal access in sport,” Zwift states in a press release.

During the month of June there will be Pride On events on a daily basis, except for Sundays. Rides will be led by various members of Zwift’s LGBTQIA+ community, for instance American triathlete Chris Mosier. What’s new on the program is the Workout of the Week, a live group workout that takes place every Wednesday. Athletes that rather complete these workouts another time or individually can do so too, as they can be accessed via Zwift’s training section.

Besides the daily events in June, there will be Pride events throughout the year with events taking place every other month and additional events on days like World AIDS Day or National Coming Out Day. On Sunday Jun. 13, there will be numerous rides and runs to honor the 1.2 million people in the United States living with HIV. The “TogetherRide by AIDS/LifeCycle” aims to get people together to cover a total distance of 1.2 million miles and to raise five million dollars for the fight against AIDS.

“I’m excited to celebrate Pride Month at Zwift and actively support our LGBTQIA+ community – both in the game and on our teams,” Lisa Bourne, Zwift Senior Director, Diversity, Inclusion & Social Impact said. “We are committed to promoting Zwift as an inclusive and welcoming environment. We’ve begun the work internally to educate our employees on important issues impacting the LGBTQIA+ community and have recently launched our first LGBTQIA+ Employee Resource Group.”