Zwift introduces Zwift Play handlebar controllers

Zwift introduces new bars

Zwift has launched Zwift Play, the first game controllers designed specifically for Zwift. With Zwift Play, riders can now take full control of their game experience from the comfort of their handlebars.

Until now, the easiest way to control the Zwift experience has been through Zwift Companion app. Those using Zwift Companion to interact with Zwift are reportedly more active, riding 2-3 times more per month than those without.

Despite the added benefits, Zwift notes that Companion app users are in the minority. With most setups designed to optimize cooling and to maximize screen size, controls for the majority of Zwift riders have been at arm’s length. Zwift Play aims to unlock the benefits of game interaction for more Zwifters by placing full control at indoor riders’ fingertips.

Zwift Play controllers attach to drop handlebars using silicone straps, making them quick to fit or remove, as required. Once mounted, the controllers will give Zwifters full control. A directional pad on the left controller allows for navigation of game menus and also enables Zwifters to select turns or u-turn while exploring Zwift’s virtual worlds.

Shortcut buttons placed on the right controller allow Zwifters to make selections in menus. Also, when riding the buttons act as shortcuts to give Ride Ons, deploy PowerUps, skip workout blocks, teleport to Pacer Groups, and more.

Both controllers also feature paddles that deliver steering and braking functionality. Rock the paddle inwards to brake and pull out to steer. From launch, Zwifters will be able to steer in events and in freeride mode.

Zwift Play controllers will be launching alongside a new beta Zwift Play game experience. The first of these new experiences is the renewed Repack Rush.

Repack Rush showcases some of the new functionality of the new game controllers, testing Zwifters on a twisting course where they need to dodge braking pads, snag boost pads and collect time bonuses to set a time.

Zwifters can expect to see new game experiences launched and tested over the coming months. During this beta testing phase, Zwift Play will be available for a limited time at a discounted price of US$99 / £99 / €99. The planned MSRP will be US$149 / £149 / €149.

Zwift Play is available for purchase in the United States, United Kingdom, and the European Union exclusively on