Challenge Family and the ANFI Group have officially announced a new commercial partnership aimed at positioning Gran Canaria as a premier international destination for sports tourism and triathlon training.
The collaboration builds upon a decade-long relationship between the two organizations, who recently celebrated the 10th anniversary of the ANFI Challenge Mogán-Gran Canaria triathlon at the resort last month. The event has firmly established itself as the traditional European season opener for both professional and age-group athletes.
A Strategic Alliance for Long-Term Growth
For the ANFI Group, the partnership represents a concerted effort to scale its international presence within the global multi-sport community. José Luis Trujillo, Managing Director of ANFI Group, emphasized that the agreement is:
“A strategic alliance to grow together and consolidate a long-term sports project.”
According to Trujillo, the collaboration will strengthen ANFI’s international positioning, leveraging the resort’s infrastructure, natural environment, and year-round temperate climate.
“Our goal is to establish ANFI as a benchmark for triathlon, offering unique conditions for competition, training, and also for the enjoyment of triathletes together with their families,” Trujillo stated.
Elite Training Hub
The resort has increasingly become a hub for high-performance athletes looking for optimal training conditions. Over the past year, the ANFI Sports Academy – the group’s dedicated sports division – hosted 600 athletes.
The venue’s training facilities have attracted high-profile international competitors across various disciplines, including:
- Caeleb Dressel (USA): Nine-time Olympic gold medalist swimmer.
- Rico Bogen (GER): Triathlon World Champion.
- Filippo Ganna (ITA): Track and road cycling World Champion and Olympic medalist.
Combining Performance and Family Tourism
From the perspective of Challenge Family, the partnership aligns with their broader athlete-centric philosophy, which looks beyond the race weekend itself. Jort Vlam, CEO of Challenge Family, highlighted the destination’s dual appeal for high-level training and family leisure.
“We are proud to join forces with ANFI, a destination that offers outstanding conditions for training, particularly for triathletes. Our world-class athlete experience extends far beyond race day itself and ANFI provides the ideal opportunity for athletes to train in exceptional surroundings, while also offering a perfect setting for a family holiday.”
Moving forward, both organizations have committed to the continued development and growth of the ANFI Challenge Mogán-Gran Canaria event as part of their shared long-term strategy.
