Major Acquisition in the World of Endurance Sports: Garmin Acquires TrainingPeaks and TrainHeroic

Garmin Acquires TrainingPeaks and TrainHeroic (Picture: Instagram @garminnederland)

Garmin has announced that it has acquired TrainingPeaks and TrainHeroic. With this move, the manufacturer of bike computers, navigation systems, and sports watches instantly acquires two of the most well-known training platforms for endurance athletes in general, and triathletes in particular. The financial terms of the acquisition have not been disclosed.

Triathletes will be paying particular attention to the acquisition of TrainingPeaks; this software is immensely popular for creating training plans, as well as analyzing and monitoring performance. Coaches frequently use it to keep track of their athletes’ progress. Garmin has actually been collaborating with TrainingPeaks for a long time, but now the latter officially falls under the former’s umbrella.

Users don’t need to worry about immediate changes; according to Garmin, both TrainingPeaks and TrainHeroic will continue to function as they currently do. Through this acquisition, Garmin primarily aims to expand its own ecosystem, while also hoping it will lead to more personalized coaching, better training insights, and tighter integration between hardware and software.

Bottom line, Garmin appears to be focused on developing the most comprehensive training platform possible. Earlier, for instance, Garmin acquired MyLaps. TrainingPeaks, for its part, acquired IndieVelo in 2024, which has since rebranded as TrainingPeaks Virtual.

At this moment, the biggest question seems to be whether Garmin will block third-party companies from accessing TrainingPeaks, which could mean devices from competitors like Wahoo or Polar would no longer be able to upload workouts to TrainingPeaks. No statements have been made regarding this issue yet.

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