plans to open up to 250 retail stores in the USA, an online retailer that sells mainly Italian cycling products, has announced an aggressive plan to open up to 250 locally-owned retail bicycle shops and service centers in the United States.

“We are excited to announce our plan to open up to 250 professional bicycle shops in the United States,” said company spokesperson Natalie Cristino. “The stores will be locally-owned, will sell Italian and European cycling products, and will be funded using a similar program to our Cost-Plus Program for our pilot store.”

“We recognize that 250 stores is grandiose, so we are focusing our immediate attention on opening a single location in order to prove the model,” Cristino added. “There is a hard raise in mind and we are hopeful our nearly 35,000 clients historically, and over 5,000 new clients this year will understand the brevity of the offer and that there is broad participation; this is in the realm of a generous employee discount.”

The company is best known for its “price leadership on Campagnolo Groupsets, and collection of Campagnolo Original Spare Parts.”
The portfolio of products is predominantly Italian, though the assortment has expanded recently to include select European cycling brands.