More new pro sponsorships announced

Photo: Michelle Vesterby Instagram

As we head into a new triathlon season, many pro athletes are embarking on new partnerships. Here are a few that have caught our attention over the last few days:

Michelle Vesterby signs with Liv

The Danish super-mom just announced that she’s going to be riding on Liv bikes this year. Liv is a brand dedicated to women. As you can see in the Instagram post below, she shared a shot of her new road bike that she’s riding at a training camp in Lanzorote:

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Flora Duffy remains with Specialized

The Olympic and world champ will remain with Specialized for a few more years, it would appear based on this Instagram post and this great shot by Nils Nilsen:

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Ben Kanute remains with Trek

“Proud to be part of the @trekraceshop Factory Team for another year,” wrote Ben Kanute in this post yesterday.

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Paula Findlay signs with Castelli

The Canadian star will wear Castelli gear for her cycling and race kit in 2022 and beyond.

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Deboer wetsuits signs Casper Stornes and Dede Griesbauer

The Netherlands-based wetsuit company has signed a couple of pros over the last week – an up-and-coming Norwegian star and an ageless pro who continues to post top results at 51.

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