Super League Triathlon aims to increase international exposure in 2022

Super League Triathlon (SLT) has partnered with Story10, a sports video production and distribution agency, to increase international exposure of its 2022 races. The partnership includes the Arena Games and Championship Series, as well as wider projects, such as SLT’s Every Second Counts documentary series.

The 2022 season gets underway in April with the Arena Games Triathlon powered by Zwift, which blends real-life and virtual racing. This year will crown triathlon’s first ever esports world champions through a partnership with World Triathlon. ‘Story10 will amplify content from all areas of the sport, including race highlights, feature stories on athletes and wider initiatives and activations, as well as other supporting event content, to help bring audiences closer to the action.’

Super League Triathlon’s Chief Marketing Officer, Joe Edwards, said “This is a big year for Super League Triathlon as our rapid growth continues, starting with Arena Games Triathlon events in Munich, London and Singapore and finding the first esports World Champions. Later in the year we will visit even more global destinations with our Championship Series. Storytelling is at the heart of everything we do; and Story10 are in a unique position to help us deliver that to a global audience and to provide exposure to our events and athletes through their extensive network and expertise. We very much look forward to continuing our relationship with them.”