Zwift has announced the return of the Women’s Ride and Run Series for 2022. The series begins with ‘Power of the Pack’ rides and runs on March 8th, International Women’s Day, and continues throughout March.
Zwift notes that it is… ‘celebrating the strides taken for women’s sport equality while recognizing and promoting more to be done. With the Women’s Ride and Run Series, Zwift is calling on the women’s community to celebrate, connect and inspire each other while recognizing female trailblazers who have paved the way for the evolution in women’s sport.’
“Women’s History Month on Zwift presents a great opportunity for women to come together and celebrate the community on Zwift,” said Kate Veronneau, Zwift’s Director of Content and Women’s Strategy.
“We’ve come so far for equality in sport ,and 2022 is going to be a fantastic year for women in sport and cycling with the Tour de France Femmes avec Zwift. This series is a chance to stop for a moment and recognise the rulebreakers and trailblazers that have gone before us and pushed the boundaries for women’s sport.”
Beginning on International Women’s Day, March 8th, the in-game series will offer the women’s community on Zwift an opportunity to celebrate and unite through weekly in-game women’s-only events, workouts and podcasts featuring women of the Zwift community.