Friday, 12 Aug, 2022

Ironman finds new global partner in electric vehicle firm VinFast

Ironman confirmed a new global partnership with VinFast, “the world’s first manufacturer to completely switch from internal combustion engines to electric vehicles”. The new agreement makes VinFast the first naming rights partner of the Ironman US series. VinFast will also become title partner for the 2022 Ironman World Championship and the 2023 Ironman 70.3 World Championship; the agreement is signed for both of these events until – and throughout – 2025.

VinFast – part of Vietnam’s Vingroup – is established in 2017 and has their headquarters in Singapore.

Logically, VinFast will also be Ironman’s vehicle partner for all Ironman (70.3) events in Europe, America, and Asia until 2025. “VinFast will be the exclusive automotive vehicle, electric vehicle, electric scooter, and electric bus partner, providing electric vehicles, including scooters, cars, and buses for Ironman and Ironman 70.3 events”, Ironman stated in a press release.

It will provide VinFast with great exposure, and give athletes a chance to test their rides. “It will provide unique direct to consumer experiences onsite at Ironman races with opportunities for participants and fans to experience a next generation EV car through test drives and other experiential programming.”

“The Ironman Group is delighted to have developed with VinFast a comprehensive and far-reaching partnership, inclusive of our pinnacle Ironman and Ironman 70.3 World Championship events”, Ironman CEO Andrew Messick commented. “We value the way VinFast pushes the boundaries forward through their smart and eco-friendly electric vehicles to create a sustainable future for all. This is much like the spirit of Ironman and our athletes to break through and surpass preconceived boundaries.”

VinFast Global CEO Le Thi Thu Thuy said: “We are proud to be part of the moments that push people beyond their boundaries, and beyond what many have thought is humanly possible. We are certain that our electric mobility will strongly underpin the journeys of Ironman athletes around the world to be boundless.”

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