The Professional Triathletes Organisation welcomes Canyon as their official bike partner for the upcoming three years of the PTO Tour. With the Collins Cup scheduled for this afternoon, the collaboration immediately kicks off with an iconic event.
In compliance with the mission of the PTO, Canyon hopes to bring the triathlon sport to a higher and more professional level. “The partnership will focus on a shared ambition to excite, engage, and grow triathlon s fan base around the world through a combination of high-quality content and the provision of support and educational initiatives at and around PTO Tour events”, the PTO and Canyon stated in a press release.
While the PTO has made a name for itself in the last few years, Canyon has been a big name within the sport of triathlon for more than ten years. As the bike sponsor of some of the greatest athletes in our sport – Jan Frodeno, Patrick Lange, Lionel Sanders and Laura Philipp to name a few – Canyon has created great brand awareness. It’s not rare to find a Speedmax, Aeroad or other Canyon bike on top of a triathlete’s wish list.
Canyon considers the collaboration with the PTO a beautiful chance to draw even more attention to the unique aspects of triathlons and to further grow the interaction between pro and Age Group athletes. Additionally, Canyon and the PTO want to offer athletes the chance to get their bikes checked on race site; a special service that used to be available only to pro athletes.
Simon Summerscales, Global Head of Marketing at Canyon, commented: “We’re big fans of what the PTO is trying to achieve with its athlete-owned disruptive business model. The PTO is bringing an innovative approach to growing participation within the sport, for both the Professional athletes and also for the Age Groupers, who get the unique opportunity to watch the performances of the pros on the new PTO Tour and then race on the same courses. That really resonated with our own mission to inspire more people to get on a bike and ride, which we will bring to life through fun and innovative interactions such as educational content, prize-giving and event activation, in particular this year at the Collins Cup and the PTO US Open.”
