The newly announced Ironman 70.3 Málaga has sold out at a record-breaking pace. Revealed only halfway through January as the replacement for the outgoing Ironman 70.3 Marbella, the race reached full capacity in just four days. All 3,000 slots were snapped up, making Málaga the fastest-selling Ironman 70.3 event ever held in Spain.
According to IM, the past year has seen exponential growth across the brand, with numerous events selling out worldwide. Several notable trends have emerged as well, including younger athletes entering the sport earlier than ever before.
In response to the increasing demand, Ironman announced four new races for the 2026 triathlon season: IM 70.3 Alghero, IM 70.3 Leipzig, IM 70.3 Vitoria-Gasteiz, and IM 70.3 Málaga. All four of these newly introduced events have already sold out.
