The Pho3nix Foundation just announced its official partner for the Pho3nix Sub7 Sub8 Project – the Professional Triathletes Organisation (PTO). Somewhere in 2022 four athletes – Britain’s Alistair Brownlee, Norway’s Kristian Blummenfelt, Switzerland’s Nicola Spirig and Britain’s Lucy Charles – will try and make the impossible possible: finishing a long-distance race within eight hours (for the women) or seven hours (for the men).
“I’m a big supporter of the PTO as an organization and how it has given professional triathletes a sense of ownership over the direction of their sport,” Pho3nix Foundation board member, Chris McCormack, comments. “The PTO and the Pho3nix Sub7 Sub8 Project share a desire to elevate the sport and create a new standard for the next generation. Along with adding depth to the opportunities for the top echelon of athletes who give up so much to compete on this level, it will also drive engagement among younger people. It’s what gets them into sport, seeing and aspiring to be like these great athletes.”
PTO CEO Sam Renouf states: “The PTO fully support the Sub7 and Sub8 Project by the Pho3nix Foundation which will help not only highlight the amazing accomplishments of our professional athletes but raise awareness to a wider fan base. Compelling storytelling which showcases the personalities, as well as the accomplishments of our amazing PTO athletes, will help leverage the excitement and drama of our sport to attract a wider and younger audience. We wish all our PTO Professionals the best of luck.”