Tuesday, 06 Dec, 2022

World Champion Ironman Anne Haug gets together with Huub

Current Ironman world champion Anne Haug has signed a new partnership with Huub. “I’m super excited to be part of the Huub family of athletes from now on, and I have never met a company as focused on its desire to make me more successful and faster in clothing and swimwear. The company’s unique network of specialists from the ‘Fellowship of Speed’ enables me to take my performance to the next step. Recent aerodynamic tests of the new Anemoi Tri Suit in the wind tunnel have already shown great results, and I am delighted to be the lowest bike and rider CDA combination at the wind tunnel in Immenstaad am Bodensee, Germany. I just found some significant gains.”

Haug approached Huub in her search to become even faster, Dean Jackson, Huub’s CEO, said. “She knew she had time to gain, there were gains to be had both in the water and on the land, and she wanted the fastest and the best…” The company notes that it has thrown its best team at working with the pro triathlete. Hydrodynamics are being taken care of by professor Huub Toussaint and Paul Newsome from Swimsmooth, who have worked with aerodynamicist Dan Bigham over Zoom, Skype and other COVID safe media, “improvising to deliver considerable savings both in water and on land.”

Jackson added, “Anne is a truly incredible and most admired triathlete, and her win in Kona showed the level of athlete she is. This is combined with an open and honest partnership of benefit to all, not a relationship of financial gain, but a relationship of speed. It is about working together to make her faster.”

Last weekend Haug took the win – after a super exciting sprint finish with Immogen Simmonds – at Challenge St. Pölten.

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