The Professional Triathletes Organisation (PTO) has announced global broadcast viewing figures for The Collins Cup, its inaugural flagship event that took place on August 28 in Šamorín, near Bratislava, Slovakia.
- In deals brokered internally by PTO Media and by IMG, a cumulative event audience of close to 7 million across live and highlights reportedly tuned in to watch The Collins Cup.
- There was close to 1000 hours of broadcast coverage aired live and on demand in over 165 countries, 22 languages, covering 400 million households.
- Digital, social media video views and primetime news coverage added further worldwide reach and engagement around the event in the build-up, during and post event.
- PTO reported 5x audience growth on the PTO 2020 Championship, held at Challenge Daytona in December 2020.
The Collins Cup app was downloaded 35,000 times and The Collins Cup website and live second screen data tool data had over 200K users on event day as fans looked to consume live and on demand content across PTO’s own channels.
Despite the fact that these numbers are impressive, the question is whether this is only positive. Earlier, it turned out that many viewers were not positive about the livestream.