Zwift announced the second edition of their Black Celebration Series, which will run all throughout 2022, and kick off with the Black History Month, which is celebrated in February in the United States and Canada. In the beginning of February, the Zwift community gets to join these celebrations through special events, workouts, and podcasts with prominent black athletes and influencers.
Zwift mentions to take a three-pillar approach in celebrating the Black History Month during their Black Celebration Series. Lisa Bourne, Senior Director, Diversity, Inclusion and Social Impact at Zwift, explains: “First, we’re celebrating internally, by educating our employees around racial justice and issues surrounding race in sport. To put this education and advocacy into practice, we’re also seeking to cultivate community and take action through our newly-formed Employee Resource Group, Mozaic, celebrating BIPOC (black, indigenous, and people of color, ed.) employees and their allies.” The second pillar makes up for the online Zwift events, workouts, and podcasts. And finally: “The third pillar of our celebration is grounded in advocacy, through our renewed social impact programs and charitable partnerships.”
In addition to that, Zwift also supports three non-profit organizations that drive positive change: the LA Bicycle Academy (LABA), the California Conference for Equality and Justice (CCEJ), and Sporting Equals.