Three-year renewal for Ironman Lake Placid through 2027

Alice Alberts took the day at Ironman Lake Placid 2023 (Picture: Ironmantri Inta / Alberts)

Ironman and the village of Lake Placid, the town of North Elba and the Regional Office of Sustainable Tourism (Roost) have agreed to a three-year partnership renewal to keep the IM Lake Placid triathlon in the Adirondacks through 2027.

According to Ironman, the agreement will benefit communities, event participants, businesses, and nonprofits in the region. This year’s event is set for July 21, 2024.

“The IM Lake Placid triathlon is one of the region’s premier, large-scale events,” said North Elba Supervisor Derek Doty. “This year it’s celebrating its 25th year which is an incredible milestone.

“Our community is proud to be part of the longest-running Ironman event in the contiguous US and we are excited to surpass that milestone over the next three years with the renewal of this contract.”

Introduced in 1999, IM Lake Placid became the first Ironman-branded event in the continental United States and only the second in North America, behind the IM Canada event.

Over the past 25 years, the Ironman Lake Placid triathlon has continued to be one of the most popular Ironman triathlons on the circuit reportedly selling out year-after-year and bringing athletes to the region to experience Lake Placid and the surrounding area.

“The Ironman Lake Placid triathlon has continued to be one of the most sought-after race experiences, and we are thrilled to continue this journey putting on this iconic race and solidifying this community as one of the best on the global circuit,” said Keats McGonigal, Vice President, Operations for North America.

“We have worked hard over the past several years with our community partners to ensure the enduring success of this longstanding event. We look forward to providing athletes with exceptional race experiences for years to come here in the Adirondacks.”