Indoor training app Rouvy has announced an upcoming price hike, with subscription fees set to rise starting July 15, 2025. The Czech-based virtual cycling platform, known for blending real-world video routes with structured training and racing, will increase its monthly single-rider subscription from $14.99 to $19.99 USD (or €14.99 to €19.99 / £12.99 to £17.99). The changes will apply on each user’s next billing cycle after the mid-July deadline.
This marks a significant move for Rouvy as it continues to invest in user experience, platform quality, and community features. However, for current users, the company is offering a chance to lock in the lower pricing for another year: riders who switch to or renew an annual subscription before July 15 can do so at the current annual rate of $149.99 / €149.99 / £129.99. Additional loyalty discounts – starting at 15% – can be applied at checkout, softening the impact for long-time subscribers.
Rouvy will still offer a variety of monthly and annual subscription formats, including options for duos and family groups. One of Rouvys more popular features – the ability to pause subscriptions for up to 180 days per year while keeping access to 20 km of free monthly riding – will also remain in place, giving riders continued flexibility.
In a statement, Rouvy Co-Founder and CEO Petr Samek noted,
“Rouvy has grown and evolved significantly over the past few years – both as an app and an experience – but also as a global community… This price increase will help us keep improving Rouvy and delivering the great rides and experiences you love.”
Competing with Zwift in a Crowded Indoor Arena
The timing of Rouvy’s price increase brings it closer in line with its primary competitor, Zwift, which currently charges $19.99/month for its virtual training platform. Unlike Rouvy’s real-world route simulations, Zwift leans into gamified environments and social group rides—making the two platforms diverge more in style than price.
While ROUVY users might be concerned about the increase, the platform still positions itself as a value-driven alternative to Zwift, especially with its more immersive augmented reality riding and flexible billing options. For triathletes training through the winter or targeting specific elevation-rich events like Challenge Roth or Ironman Nice, Rouvy’s realistic routes can offer a significant training advantage.
As the indoor training space continues to evolve, Rouvy’s pricing shift underscores a broader trend: virtual cycling is no longer a niche—it’s a full-featured component of many athletes’ year-round preparation. With new features and route additions on the horizon, Rouvy appears ready to stake its claim in a space that’s more competitive—and more essential—than ever.
