Challenge Roth has reported its largest-ever media footprint, confirming the event’s growing status as one of the most influential races in Long Distance triathlon. Organisers say the 2025 edition delivered a cumulative global audience of around 374 million, marking a 9 percent increase compared with last year.
Often described as the world’s biggest Long Distance triathlon, Challenge Roth featured across 285 television channels, streaming services and digital platforms through live broadcasts, replays and highlight programmes. Media monitoring recorded 6,974 editorial articles, with Germany once again representing the event’s strongest market. Overall media value for the race was estimated at approximately €38 million.
Public broadcasters were central to the exposure. Bayerischer Rundfunk offered extensive live coverage, while ARD’s Das Erste aired a full hour of live racing. A standout moment came on race day when Challenge Roth featured in a 40-second segment on Germany’s 8pm national news, a rare achievement for a triathlon event.
International visibility also continued to expand. Global distribution included streaming and TV coverage via platforms such as WOF Fast Channel, Sportdigital EDGE and DAZN, while major online outlets like msn.com and kicker.de provided digital exposure. Coverage extended beyond Europe, with broadcasters including China’s CCTV reporting on the race. In total, organisers logged more than 1,700 hours of TV and streaming airtime.
Social media engagement showed particularly strong growth. Across Instagram, Facebook, YouTube, X and TikTok, 3,597 posts were tracked, generating an estimated 158 million impressions and more than 2.1 million interactions. That engagement figure represents a 35 percent increase compared to 2024.
“These figures clearly show how much appeal Challenge Roth has developed, both in Germany and internationally,” said Heiko Wörrlein, Media Manager for the event. “We want to thank our media partners, platforms and everyone working behind the scenes who helped make this possible.”
The upward trend continues a steady rise in exposure for the Franconian race. Total cross-media reach stood at 342 million in 2024, following 324 million in 2023, underlining what organisers describe as the event’s growing importance for the Roth region and the global endurance sports landscape.
All figures were compiled by US-based sports media research agency Intelligent Research in Sponsoring (IRIS), whose client portfolio includes brands such as Audi and Tissot, alongside professional football organisations.