Add another world champion to the already impressive deboer wetsuit team – 2016 Ironman 70.3 world champion Holly Lawrence joins a roster that includes world and Olympic champions Jan Frodeno, Nicola Spirig (the company recently signed the Olympic gold and silver medalist) and Gustav Iden, 2019 Grand Final champion Kristian Blummenfelt, Ironman champions Lauren Brandon and Skye Moench, and 2016 Olympian Ben Kanute.
In addition to her world title, Lawrence has an impressive track record at the half-distance. After competing for Wales in the mixed relay at the Commonwealth Games in 2014, Lawrence turned her sights to longer-distance racing in 2015. In 2016 she won Ironman 70.3 races in Mont-Tremblant and Vineman in addition to her world championship title. A year later she took the Ironman 70.3 North American Championship race along with 70.3 wins in Racine, Mont-Tremblant, Santa Rosa and Oceanside. She took the win at Ironman 70.3 Bahrain in 2018 before spending much of the rest of the year injured, then returned with a bang in 2019 to claim the Ironman 70.3 North American, Asia-Pacific and European Championship titles before finishing second to Daniela Ryf at the 70.3 world championship in Nice.
“We are thrilled that Holly has joined the deboer team,” says deboer co-founder Alex de Boer. “Holly has a racers mentality and a winning pedigree. She takes on the biggest races against the best fields, and puts it all on the line on race day. Holly isn’t afraid to race from the front, pushing the pace in the swim, and continuing all the way to the finish line. We are proud that Holly has chosen to swim in deboer.”
At last weekend’s Ironman 70.3 North American Championship in St. George Lawrence overcame what she believes might have been an asthma attack during the swim to fight back to a sixth-place finish.