Continuing its “mission to bring the sport of triathlon to as wide an audience as possible,” World Triathlon has signed with broadcast partner FilmNova and teamed up with broadcast graphics provider Moov, to enhance its live event coverage and deliver more entertainment for the new season.
FilmNova will put in place “bold, exciting and achievable solutions for both linear and digital broadcasting” of the racing at all World Triathlon Championship Series events. The British company was appointed by the World Triathlon Executive Board after a selection process that involved some of the top broadcasting companies in the world. It will work together with the World Triathlon team to deliver coverage of all its major triathlon events, to “enable the races to reach their maximum potential and increase the reach.”
Moov has been FilmNova’s graphics partner of choice for over a decade, and will use all its experience to “bring triathlon audiences closer to the action and help tell the incredible stories across the 2021 season and beyond.”
“The broadcast, digital and graphics landscape is constantly evolving, and we are delighted to be working with two companies consistently at the front of that evolution,” said World Triathlon President and IOC Member Marisol Casado. “We are always looking for new ways to bring the excitement of live racing to those watching at home and on smartphones and tablets, and these two companies will be able to add new layers to the live broadcasts that will entertain and inform both our current audiences and those coming to triathlon for the first time.”
The season gets underway in Yokohama on May 15, where the best in the world will not only be looking to test where they are after a long off-season, but chasing crucial slots on the Tokyo Olympic start line as national federations begin to finalize their teams.
