Thursday, 08 Dec, 2022

Xterra announces retirement of President Janet Clark

“I have been fortunate to have spent the past 28 years producing and marketing events and to have built a globally recognized brand alongside a truly talented and dedicated crew. I’m so grateful for the love and support of the Xterra Family who have enriched my life, and I look forward to watching everyone flourish for years to come. Right now, however, it’s time for me to enjoy this next phase of life which involves spending time with my parents in Canberra, and a whole lot of gardening in my backyard on the Big Island”, Xterra President Janet Clark announced her retirement.

Born and raised in Canberra, Australia, Clark was a founding member of the team who produced the inaugural Xterra triathlon in 1996 on the island of Maui, Hawaii. She has been a key contributor in the event series’ evolution from a one-off event into an endurance sports lifestyle brand.

Affectionately known worldwide as the ‘Xterra Momma’, in a release Xterra notes that… ‘Janet Clark has been the most beloved and visible member of the Xterra organization through the years and is widely credited for developing the friendly atmosphere and culture of inclusion Xterra is known for. She is also celebrated for her business acumen, creative spirit, outgoing and jovial nature, keen sense of humour, ridiculous hats, boisterous laugh, and above all – her genuine concern and care for every participant, crew, and community member she met.’

“Janet has been the heart and soul of Xterra for so many years, she is simply irreplaceable,” said J-D Cousens, Xterra VP of Operations & Global Marketing. “We’ll never be able to thank her enough for her contributions to the brand, her positive influence on our lives, and for positioning Xterra for continued success.”

Prior to joining Xterra, Clark was honoured as the Advertising Woman of the Year while at Ogilvy and Mather Hawaii, and brought 25 years of media and marketing experience to the brand.

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