Gustav Iden shows self-designed bike for IM St George

As a more than successful athlete, you logically enjoy a number of benefits and perks. Gustav Iden, for example, has been able to present a self-designed bike thanks to his bike sponsor Giant, with which he will race at the Ironman World Championships in St. George. It is, to say the least, a beauty.

“My new bike for St George. Being able to design your own bike is such an experience. I had some ideas for the Giant design team and I’m blown away at what we came up with. One side dedicated to Taiwan where the bike is born and the other side is Norwegian. From my lucky hat inscription on the seatpost to the outline of my hometown Bergen, this bike is truly one of a kind! Thank you so much Giant.”