With all the triathlon action in full swing, it seems like a while ago, but earlier this year some successful short-distance triathletes raced all around the world for the extremely fast SLT Arena Games. And that didn’t go unnoticed, as Super League Triathlon reports to have virtually attracted an audience of 21.7 million people.
The SLT Arena Games 2022 were the first-ever Esports World Championship series within the sport of triathlon. The races – own by Britain’s Alex Yee and Beth Potter – took place, mostly indoor, in Munich, London and Singapore. With an exception for Singapore, the swim took place in a pool, while athletes completed the bike and run part on a home trainer and self-powered treadmill.
Research platform Platformation & Global MMK claims that the coverage was watched by 21.7 million people from 136 countries. The race was broadcasted for more than 9000 hours and would have delivered a media value of 94 million euros.
Super League Triathlon CEO Michael D’Hulst comments: “Our aim at Super League Triathlon has always been to make triathlon a spectator sport, and we have the proof that we are doing just that. Our unique formats, incredible athletes and increasing broadcast footprint are exposing more people to triathlon than ever before. To think that a triathlon series could have been viewed by more than 21 million people across the world is the kind of thing that has not been possible until Super League Triathlon came and moved the dial. I am confident that we will continue to grow these numbers, as we already have very promising conversations with further broadcasters.”