With the seventeen races that were broadcasted live on Facebook Watch this year, Ironman reached an audience of 56 million viewers, the brand stated in a recent press release. “Nearly 56 million triathlon fans around the globe consumed 738,000 hours of live and on-demand content from the 17 live Ironman and Ironman 70.3 events through Ironman’s official social media channels during the 2021 season.”
Especially the Ironman 70.3 World Championship in Utah – won by Norway’s Gustav Iden and Britain’s Lucy Charles – attracted a large audience. “In total, the event saw over 7 million live and on-demand video views, equating to over 115,000 hours of race coverage consumed.”
Additionally, this year Ironman announced their new concept ‘A Fighting Chance’, which follows pro triathletes in their preparation towards a big event. Through short documentaries, broadcasted in the week leading up to an event, people get an idea of what their life as an elite athlete is like. The three videos that were made attracted three million viewers.
In the upcoming months, Ironman will announce which races will be part of their live coverage program in 2022.