Lisa Norden takes on new challenge – full-distance racing – with new wheel partner

Photo: Lisa Norden Instagram

Lisa Norden, the Swedish triathlon star and cyclist who’s palmares include an Olympic Silver medal (the gold and silver medal came down to a photo finish at the 2012 Games with Nicola Spirig taking gold), ITU championships and Swedish Cycling championships, will take on a new challenge in 2021 – long-distance racing. She’s also announced that she looks to continue her success on Swiss Side wheels.

In a YouTube video she announced that she’ll be gunning after a spot at the Ironman World Championship this year. “I’ve done this sport for many years now,” she says. “I’ve gone to three Olympics, I’ve done multiple WTS races, I won the world champs in sprint and Olympic distance, but it’s time for the next step …”

Text continues below picture

In addition to her many triathlon titles, Norden has also excelled on the bike. In 2018 Norden took the Swedish national cycling time trial championships, then took the Swedish national road title a year later.

Signs new deal with Swiss Side

Norden says that while her new partnership with Swiss Side has just been publicly announced, she was aboard Swiss Side wheels at both the 2020 UCI Time Trial World Championships and the PTO 2020 Championship in Daytona. Both recent races saw the Swede averaging over 43 km an hour over the 31.7 and 80 km courses, respectively. Norden led off the bike at the PTO 2020 Championship in Daytona before an injury forced her to pull out during the run.

Norden joins an impressive Swiss Side pro squad that includes Patrick Lange (Ironman world champion in 2017, 2018), Laura Philipp (third PTO 2020 Championship, fourth 2019 Ironman World Championship), Andreas Dreitz (first Challenge Roth 2019), Maurice Clavel (first Ironman 70.3 Vichy 2018, third Ironman South Africa 2018), Jan Van Berkel (first Ironman Switzerland 2018, 2019), Andreas Raelert (multiple Kona podium finisher) Michael Raelert (two-time Ironman 70.3 world champion), Daniela Bleymehl (first Challenge Roth 2018), Philipp Koutny (first Ironman Tallinn 2018, eighth Ironman World Championship 2019) and Yvan Jarrige (fourth Ironman 70.3 Les Sables d’Olonne 2020).